About Golden Gate Group
Golden Gate has been published since 2005, and been one of the biggest restaurant chain since then. Golden Gate is managing 20 different brands and 300 restaurants (and expanding) across Vietnam.
The reason they chose us
September 2019, Golden Gate launched the campaign: #U22 BACK TO SCHOOL – MAKE IT FUN – NƯỚNG HẾT MỌI LĂN TĂN VỚI BUFFET U22 CHỈ 199K/NGƯỜI targeting students, in order to generate sales for the BBQ chain Gogi
On the other hand, Yutang – The Bubble Tea Franchise under the management of the company launched a campaign to strengthen its image in the customers’ minds.
Lý do Golden Gate chọn Saga Media là một kênh quảng cáo cho chiến dịch của mình:
Saga Media provides the solution for reaching Golden Gate’s targeted customers: Students/Young customers are also taking a major shares in the total bus passengers. We provide 24-inch LCD Screens with Full HD resolution that gather the attention of bus passengers effectively.
Average watch-time per passenger is 20 minutes
Maximum 7 ads per loop (minimum 81 loops per day)
960 passengers per day per bus (according to Transerco, 2018)
Suitable for branding, product activation, gather attention and easy to recall.
Advertisers will be given access to realtime reports and be able to edit the campaign spontaneously.
The execution of Golden Gate campaign
Every campaign starts with the first contact. We are always welcoming and will quickly process your request within 24 hours.
The campaign started from 13/08/2019 to 30/08/2019
Honda chose route number 26 because this route is:
Operating in districts/suburb with high number of traffic/population
Serving many universities student
Going through many Office Building
Number of buses in this route: 20 buses.
Report and Analysis
The total spots: 79,752 spots
The estimated passengers: 345,600 passengers
The estimated watch time: 80,000 minutes